xASO

Cookie Policy

Cookie and Tracking Policy

Learn about how we use cookies and similar technologies to improve your experience and provide better ASO insights.

Last updated: July 28, 2025

What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They help websites remember information about your visit, which can make your next visit easier and the site more useful to you.

This Cookie Policy explains how MKSF LTD (“we,” “us,” or “our”) uses cookies and similar technologies on the xASO platform (the “Service”).

Your Control

You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed.

Types of Cookies We Use

Essential Cookies

Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems.

Authentication: Remember your login session with Google OAuth
Security: Protect against cross-site request forgery
Preferences: Remember your dashboard settings and preferences
Load Balancing: Ensure optimal performance across our servers

Analytics Cookies

Optional

These cookies help us understand how visitors interact with our website.

Usage Analytics: Track page views, session duration, and user flows
Feature Analytics: Understand which ASO features are most used
Performance Monitoring: Identify and fix performance issues
A/B Testing: Test different versions of features to improve user experience

Functional Cookies

Optional

These cookies enable enhanced functionality and personalization.

Personalization: Remember your app analysis preferences and xASO algorithm settings
Dashboard Layout: Save your custom dashboard configurations
Filter Settings: Remember your keyword and competitor filters
AI Preferences: Store your AI analysis and chat preferences
Notification Preferences: Store your alert and notification settings

Marketing Cookies

Optional

These cookies are used to track visitors across websites for marketing purposes.

Campaign Tracking: Measure the effectiveness of our marketing campaigns
Conversion Tracking: Track sign-ups and subscription conversions
Retargeting: Show relevant ads to users who have visited our site
Social Media: Enable sharing and social media integration

Third-Party Services

We use several third-party services that may place cookies on your device:

Google Services

• Google Analytics (Usage tracking)
• Google OAuth (Authentication)
• Google Fonts (Typography)

Payment & Infrastructure

• Stripe (Payment processing)
• Supabase (Database & Auth)
• Vercel (Hosting & Analytics)

ASO Data Providers

• SerpAPI (App store data)
• Google Gemini (AI analysis)

Support & Communication

• Customer support tools
• Email service providers
• Live chat services

Each of these services has their own privacy policies and cookie policies. We recommend reviewing their policies to understand how they handle your data.

Cookie Duration

We use both session cookies and persistent cookies:

Session Cookies

These cookies are temporary and are deleted when you close your browser. They're used for essential functions like maintaining your login session.

Persistent Cookies

These cookies remain on your device for a set period (typically 30 days to 2 years) and help us remember your preferences between visits.

Typical Cookie Lifespans

Authentication cookies: Session-based (deleted when browser closes)
Preference cookies: 1 year
Analytics cookies: 2 years
Marketing cookies: 30-90 days

Managing Your Cookie Preferences

Browser Settings

You can control cookies through your browser settings:

Chrome

Settings → Privacy and Security → Cookies and other site data

Firefox

Options → Privacy & Security → Cookies and Site Data

Safari

Preferences → Privacy → Manage Website Data

Edge

Settings → Cookies and site permissions → Cookies and site data

Our Cookie Preference Center

We provide a cookie preference center where you can:

View detailed information about each type of cookie
Enable or disable non-essential cookies
Update your preferences at any time
Clear existing cookies from your browser

Important Note

Disabling certain cookies may affect the functionality of our Service. Essential cookies cannot be disabled as they're necessary for the site to function.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make significant changes, we will notify you by email (if you have an account with us) or by posting a notice on our website prior to the change becoming effective.

We encourage you to periodically review this Cookie Policy to stay informed about our use of cookies.

If you have any questions about this Cookie Policy, please contact us:

MKSF LTD

Suite 8805 5 Brayford Square

London, E1 0SG

United Kingdom

Email: privacy@xaso.io