xASO
Terms and Conditions
Please read these terms carefully before using the xASO platform. By accessing our service, you agree to be bound by these terms.
Last updated: July 28, 2025
These Terms of Service (“Terms”) constitute a legally binding agreement between you and MKSF LTD (“Company,” “we,” “us,” or “our”) regarding your use of the xASO platform and related services (collectively, the “Service”).
By accessing or using our Service, you agree to be bound by these Terms. If you disagree with any part of these terms, you may not access the Service.
Important Notice
These terms may be updated from time to time. Continued use of the Service constitutes acceptance of any changes.
xASO is an AI-powered App Store Optimization platform that provides:
- AI-powered keyword analysis and optimization recommendations using Gemini 2.0 Flash
- Competitive intelligence and market insights via SerpAPI integration
- App performance tracking with proprietary xASO algorithm (16 detailed metrics)
- AI-generated keyword suggestions in 4 different types (all, competitor, trending, niche)
- Professional PDF export and AI chat system for detailed analysis
- Market trend analysis and real-time data updates
We reserve the right to modify, suspend, or discontinue any aspect of the Service at any time, with or without notice, and without liability to you.
Account Creation
- You must create an account using Google OAuth authentication
- You must provide accurate and complete registration information
- You are responsible for maintaining the security of your account
- You must immediately notify us of any unauthorized access
Account Responsibilities
- You are solely responsible for all activity that occurs under your account
- You may not share your account credentials with third parties
- You may not create multiple accounts to circumvent plan limitations
- We reserve the right to suspend accounts that violate these terms
Plan Types
- Free Plan: Limited to 1 app and 1 keyword per app, available indefinitely
- Pro Plan: $68.00 USD per month, unlimited apps with 3 keywords each, AI-powered features
- Enterprise Plan: Custom pricing with unlimited features
Billing and Payment
- Pro subscriptions are billed monthly in advance via Stripe
- All payments are non-refundable except as required by law
- We offer a lifetime free trial for Pro plans
- Subscription fees may change with 30 days' notice
- Failed payments may result in account suspension
Cancellation
You may cancel your subscription at any time. Cancellation takes effect at the end of your current billing period. Your account will then revert to the Free plan with its associated limitations.
You agree not to use the Service for any unlawful or prohibited activities, including but not limited to:
Prohibited Activities
- Violating any applicable laws or regulations
- Attempting to gain unauthorized access to our systems
- Interfering with or disrupting the Service
- Using automated tools to scrape or harvest data
- Reverse engineering or decompiling any part of the Service
- Sharing your account access with unauthorized parties
- Using the Service to compete with or harm our business
Data Usage
- You may only analyze apps that you own or have authorization to analyze
- You may not use our data for competing ASO services
- Commercial redistribution of our data is prohibited
- You must comply with app store terms when implementing our recommendations
Our Rights
The Service, including all content, features, algorithms, and functionality, is owned by MKSF LTD and protected by international copyright, trademark, and other intellectual property laws.
Your Rights
You retain ownership of any app data you submit to the Service. By using the Service, you grant us a limited license to process and analyze your data solely for the purpose of providing our services.
License to Use
We grant you a limited, non-exclusive, non-transferable license to access and use the Service for your personal or business ASO needs, subject to these Terms.
Service Availability
While we strive for 99.9% uptime, the Service is provided “as is” without warranties of any kind. We do not guarantee uninterrupted access or error-free operation.
Data Accuracy
We make reasonable efforts to provide accurate data and insights, but we do not guarantee the accuracy, completeness, or timeliness of any information provided through the Service.
Results Disclaimer
ASO results depend on many factors beyond our control. We do not guarantee specific outcomes, ranking improvements, or download increases from using our recommendations.
Limitation of Liability
To the maximum extent permitted by law, MKSF LTD shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of the Service.
We may terminate or suspend your account and access to the Service immediately, without prior notice, for conduct that we believe violates these Terms or is harmful to other users or our business.
You may terminate your account at any time by contacting our support team. Upon termination, your right to use the Service will stop immediately.
Upon termination, we may delete your account data, though we may retain certain information as required by law or for legitimate business purposes.
These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions.
Any disputes arising from these Terms or your use of the Service shall be resolved through binding arbitration in London, England, in accordance with the rules of the London Court of International Arbitration.
If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in full force and effect.
If you have any questions about these Terms of Service, please contact us:
MKSF LTD
Suite 8805 5 Brayford Square
London, E1 0SG
United Kingdom
Email: legal@xaso.io